Links from sites with high authority > links from sites with low authority.Links from sites relevant to the topic of your site > links from completely irrelevant sites.Here are a few general rules for how the authority is calculated: In SEO, authority is mainly determined by links-more specifically, links from other sites to yours. To determine which page ranks above all others, search engines rely heavily on the authority of pages and websites. But there are a few tactics you can use to gain easy links (see the easy link opportunities below). ![]() I’m not going to lie, link building is one of the hardest parts of SEO. Link building, or off-page optimization, is one of the most powerful things you can do to increase your rankings. If you run your own website or can get buy-in from your boss to link to bigger competitors, I definitely recommend doing this. The title tag is what people will see when they search on Google. Title tags are still one of the most powerful important elements of on-page SEO.
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